Effectively managing your tee time inventory is the best way to increase your golf course revenue. 

But it’s a painstaking process: maintaining spreadsheets, crunching numbers and continuously updating your tee sheet. (Never mind everything else you’re already doing…)

We founded Sagacity Golf to increase course revenue and make your life easier at the same time.

Our simple performance tools help golf course managers and owners unlock new revenue in everyday tasks, while spending less time behind the computer.

“Sagacity” means wisdom. We offer new insights into how your course is performing along with new opportunities to increase your revenue. Join 700+ golf courses currently growing their business with Sagacity Golf.



Wisdom, foresight, discernment, or keen perception; ability to make good judgments

Meet the team

Brett DarrowCo-Founder & Chief Trail Blazer
Brett is a tireless innovator. As founder and CEO of 3 startups, his foresight into tee time marketing has helped countless golf courses grow their businesses.
Mike LoustalotCo-Founder & Chief Evangelist
Mike is a stalwart champion of the golf industry. Raised in a family of PGA Golf Professionals, he was born with a mission to give back to the game.
Andy SeitzCo-Founder & Chief Math Magician
Andy does amazing things with numbers. A rare find in the industry, Andy blends expertise in tee time pricing and sales with a Masters from Columbia in Golf Revenue Optimization.
Duane CrawCo-Founder and Chief Technology Wizard
Duane has been writing software for the golf industry for over 20 years including serving as CTO of GolfNow.
Ben WestfallCo-Founder & Chief Software Genius
Ben is passionate about making technology useful for people. For 20+ years, he’s been working with computers and writing software.
Mike ThoringtonHead of Growth & Little League Coach
Mike is passionate about helping people. Since 1999, he’s helped golf course owners and operators make more money by maximizing revenue opportunities and engaging with customers.
Francis HalpinChief Organizer of Abstract Ideas
Francis is a serial entrepreneur. As co-founder and COO of GolfNow, he helped bring a new online era to the golf industry.
Shannon LanyiVP of Client Relations & Straight Shooter
Shannon always puts clients first. After finishing law school, she took a detour selling with Cypress Golf Solutions (which later became GolfNow) and never looked back.
Matt ArnzenVP of Marketing & Digital Double Threat
Matt is our creative power house. Not only does he oversee Sagacity Golf’s marketing strategy, he’s behind the visual design of all our products.
Sue ThomasSr. Director of Customer Success & LPGA Tour Vet
Sue has lived for golf ever since she was a young girl. She was a junior golfer, an NCAA All-American, and a member of the LPGA Tour for 13 fabulous years.
Jason BrillSr. Director of Customer Success & Revenue Wiz
Jason implements the Sagacity performance tools for our clients. He was the Head Golf Professional at Starfire Golf Club in Scottsdale Arizona for 12 years, and later became the Director of Revenue Management for OB Sports.
Cory ProcterClient Services Manager & Guitar Hero
Cory is always here for our clients. He answers questions, solves problems and helps our customers get the most out of their Sagacity products.
Colleen Loustalot Data Analyst & Tee Sheet Whisperer
Colleen pieces together the full story of every tee sheet. As our data analyst, she sniffs out inaccuracies in tee sheet data to make sure golf courses have a true picture of their performance.
Paul MeyerClient Services Manager & Farmer-on-the-Side
Paul loves working with our clients, especially since he used to be a Golf Professional, too.
Customer Success Stories
Dana Point, CA
  • Increased revenue by 26%

  • Increased Average Rate by 12%

Cave Creek, AZ
  • Increased revenue by 28%

  • Grew text club membership

Phoenix, AZ
  • Increased revenue by 32%

  • Increased rounds by 27%

Ready to unlock new revenue?

Fill out the form below and we will reach out or Book a time to meet now.