Effectively managing your tee time inventory is the best way to increase your golf course revenue. 

But it’s a painstaking process: maintaining spreadsheets, crunching numbers and continuously updating your tee sheet. (Never mind everything else you’re already doing…)

We founded Sagacity Golf to increase course revenue and make your life easier at the same time.

Our simple performance tools help golf course managers and owners unlock new revenue in everyday tasks, while spending less time behind the computer.

“Sagacity” means wisdom. We offer new insights into how your course is performing along with new opportunities to increase your revenue. Join 700+ golf courses currently growing their business with Sagacity Golf.



Wisdom, foresight, discernment, or keen perception; ability to make good judgments

Meet the team

Brett DarrowCo-Founder & CEO
Brett is a tireless innovator. As founder and CEO of 3 startups, his foresight into tee time marketing has helped countless golf courses grow their businesses.
Mike LoustalotCo-Founder & CRO
Mike is a stalwart champion of the golf industry. Raised in a family of PGA Golf Professionals, he was born with a mission to give back to the game.
Andy SeitzCo-Founder & COO
Andy does amazing things with numbers. A rare find in the industry, Andy blends expertise in tee time pricing and sales with a Masters from Columbia in Golf Revenue Optimization.
Duane CrawCo-Founder and CTO
Duane has been writing software for the golf industry for over 20 years including serving as CTO of GolfNow.
Ben WestfallCo-Founder & VP of Software Development
Ben is passionate about making technology useful for people. For 20+ years, he’s been working with computers and writing software.
Mike ThoringtonVP of Sales
Mike is passionate about helping people. Since 1999, he’s helped golf course owners and operators make more money by maximizing revenue opportunities and engaging with customers.
Francis HalpinVP of Data and Processing
Francis is a serial entrepreneur. As co-founder and COO of GolfNow, he helped bring a new online era to the golf industry.
Shannon LanyiVP of Client Relations
Shannon always puts clients first. After finishing law school, she took a detour selling with Cypress Golf Solutions (which later became GolfNow) and never looked back.
Matt ArnzenVP of Marketing
Matt is our creative power house. Not only does he oversee Sagacity Golf’s marketing strategy, he’s behind the visual design of all our products.
Sue ThomasSr. Director of Customer Success
Sue has lived for golf ever since she was a young girl. She was a junior golfer, an NCAA All-American, and a member of the LPGA Tour for 13 fabulous years.
Jason BrillSr. Director of Customer Success
Jason implements the Sagacity performance tools for our clients. He was the Head Golf Professional at Starfire Golf Club in Scottsdale Arizona for 12 years, and later became the Director of Revenue Management for OB Sports.
Mathew NagelCustomer Success Manager
Class A PGA Professional with over 15 years experience in the golf industry. Most recently was a Sales and Revenue Manager for a Golf Resort in Phoenix and utilized Sagacity’s pricing tools as an operator.
Colleen Loustalot Data Analyst
Colleen pieces together the full story of every tee sheet. As our data analyst, she sniffs out inaccuracies in tee sheet data to make sure golf courses have a true picture of their performance.
Customer Success Stories
  • Increased revenue by 26%

  • Increased Average Rate by 12%

  • Increased revenue by 28%

  • Grew text club membership

  • Increased revenue by 32%

  • Increased rounds by 27%

Ready to unlock new revenue? Schedule your demo now!

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