Effectively managing your tee time inventory is the best way to increase your golf course revenue. 

But it’s a painstaking process: maintaining spreadsheets, crunching numbers and continuously updating your tee sheet. (Never mind everything else you’re already doing…)

We founded Sagacity Golf to increase course revenue and make your life easier at the same time.

Our simple performance tools help golf course managers and owners unlock new revenue in everyday tasks, while spending less time behind the computer.

“Sagacity” means wisdom. We offer new insights into how your course is performing along with new opportunities to increase your revenue. Join 700+ golf courses currently growing their business with Sagacity Golf.

Sagacity
(suh-gas-i-tee)

noun

Wisdom, foresight, discernment, or keen perception; ability to make good judgments

Meet the team

Brett DarrowCo-Founder & Chief Trail Blazer
Brett is a tireless innovator. As founder and CEO of 3 startups, his foresight into tee time marketing has helped countless golf courses grow their businesses.
Read Bio
Mike LoustalotCo-Founder & Chief Evangelist
Mike is a stalwart champion of the golf industry. Raised in a family of PGA Golf Professionals, he was born with a mission to give back to the game.
Read Bio
Andy SeitzCo-Founder & Chief Math Magician
Andy does amazing things with numbers. A rare find in the industry, Andy blends expertise in tee time pricing and sales with a Masters from Columbia in Golf Revenue Optimization.
Read Bio
Duane CrawCo-Founder and Chief Technology Wizard
Duane has been writing software for the golf industry for over 20 years including serving as CTO of GolfNow.
Read Bio
Ben WestfallCo-Founder & Chief Software Genius
Ben is passionate about making technology useful for people. For 20+ years, he’s been working with computers and writing software.
Read Bio
Mike ThoringtonHead of Growth & Little League Coach
Mike is passionate about helping people. Since 1999, he’s helped golf course owners and operators make more money by maximizing revenue opportunities and engaging with customers.
Read Bio
Francis HalpinChief Organizer of Abstract Ideas
Francis is a serial entrepreneur. As co-founder and COO of GolfNow, he helped bring a new online era to the golf industry.
Read Bio
Shannon LanyiVP of Client Relations & Straight Shooter
Shannon always puts clients first. After finishing law school, she took a detour selling with Cypress Golf Solutions (which later became GolfNow) and never looked back.
Read Bio
Matt ArnzenVP of Marketing & Digital Double Threat
Matt is our creative power house. Not only does he oversee Sagacity Golf’s marketing strategy, he’s behind the visual design of all our products.
Read Bio
Sue ThomasSr. Director of Customer Success & LPGA Tour Vet
Sue has lived for golf ever since she was a young girl. She was a junior golfer, an NCAA All-American, and a member of the LPGA Tour for 13 fabulous years.
Read Bio
Jason BrillSr. Director of Customer Success & Revenue Wiz
Jason implements the Sagacity performance tools for our clients. He was the Head Golf Professional at Starfire Golf Club in Scottsdale Arizona for 12 years, and later became the Director of Revenue Management for OB Sports.
Read Bio
Jeff BryantDirector of Customer Success & Expert Fly Fisherman
Jeff has spent the last 20 years working in the golf industry helping golf courses grow their rounds and revenue through innovative technology and effective marketing strategies.
Read Bio
Cory ProcterClient Services Manager & Guitar Hero
Cory is always here for our clients. He answers questions, solves problems and helps our customers get the most out of their Sagacity products.
Read Bio
Paul MeyerClient Services Manager & Farmer-on-the-Side
Paul loves working with our clients, especially since he used to be a Golf Professional, too. Paul spends his days with Sagacity helping owners and managers make their operations more profitable and efficient.
Read Bio
Colleen Loustalot Data Analyst & Tee Sheet Whisperer
Colleen pieces together the full story of every tee sheet. As our data analyst, she sniffs out inaccuracies in tee sheet data to make sure golf courses have a true picture of their performance.
Read Bio

Ready to unlock new revenue?

Let’s find time to discuss how Sagacity Golf can help.