Bayou Oaks at City Park is a 36-hole public facility located in New Orleans. General Manager Brian Long recognized there was an opportunity to grow his green fee revenue for afternoon hours that were historically underutilized. With increased demand and strategic pricing control, his green fee revenue has more than tripled since using Sagacity’s Forecaddie pricing platform.
Demand-based pricing drives new revenue
Bayou Oaks had been using dynamic pricing from their tee sheet provider to change prices automatically based on a set of complex rules. What Brian discovered was the technology was looking only at what the tee sheet had on the books and not factoring in remaining time until the day of play and expected pickup. The pricing changes were discounting hours too early and leaving money on the table.
Sagacity’s Forecaddie platform changed all of that. The Forecaddie pricing system incorporates TruDemand technology that makes price changes in real-time depending on actual demand and expected pickup.
When demand is behind historical pace, Forecaddie’s Daily Deals widget takes over and strategically promotes only the hours of the day where the course is behind pace and, more importantly, only enough rounds to get the course back on pace. This allows the course to avoid over-discounting. The Forecaddie widget continually looks at the tee sheet and adds or removes tee times from the widget automatically.
Launching Forecaddie was easy, and no technology changes were needed. Forecaddie integrates with EZLinks, so the course was able to keep its existing tee sheet and booking engine. Since launching the widget in 2019, Brian has noticed that afternoon revenue has more than tripled and he is seeing more new golfers than ever before.