The revenue growth you want begins with accurate historical transactional data in your tee sheet.

Do Golfers Prefer Dynamic Pricing?

In golf, some are willing to pay more for a specific day and time, while others care more about price and less about time. Offering a selection of prices and times provides the greatest golfer satisfaction.

Don’t Throw Out the Data with the Tee Sheet

Now’s the time when many courses decide to switch over their tee sheet and point of sale (POS) systems. While upgrading your systems is usually a smart move, just remember to do it responsibly and preserve your historical booking data.

Our Data Problem

According to Jay Karen, CEO of the National Golf Course Owners Association, we have a “data problem” in golf.

Fee Mapping for Golf Benchmarking

The first step after importing the golf data from the tee sheet into Benchmark's secure server is mapping the fee names and distribution channels.

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