What information do we collect?
We collect information from you when you engage with any of our software products, from web services and booking online to using our mobile platform.
Depending on the products and services you use, you may be asked to provide information such as your name, email address, mailing address, phone number, account information, payment-related information, or other information needed to provide the requested service. Some features may be available without creating an account or directly identifying yourself.
What do we use your information for?
Any of the information we collect from you may be used in one of the following ways:
- To personalize your experience
(your information helps us to better respond to your individual needs) - To improve our website
(we continually strive to improve our website offerings based on the information and feedback we receive from you) - To improve customer service
(your information helps us to more effectively respond to your customer service requests and support needs) - To process transactions
We use and disclose transaction information as reasonably necessary to complete reservations, purchases, payments and other requested services, subject to this Privacy Policy and applicable law. - To administer a contest, promotion, survey or other site feature
- To send periodic emails
The email address you provide may be used to send you information, respond to inquiries, and/or other requests or questions. Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.
How do we protect your information?
We implement a variety of security measures to maintain the safety of your personal information when our software is used.
We use administrative, technical and organizational safeguards designed to protect personal information. Information transmitted through our services is protected using industry-standard encryption in transit, and access to personal information is limited to authorized personnel and service providers with a business need to access it.
Do we use cookies?
Yes. Cookies are small files that a website or service provider places on your device through your web browser, if permitted, to recognize your browser and remember certain information.
We use cookies and similar technologies to support functionality, remember preferences, understand how our websites and services are used, improve user experiences, and perform analytics. Some third-party service providers may also use cookies or similar technologies in connection with services they provide to us.
Do we disclose any information to outside parties?
We may disclose personal information to trusted service providers, contractors and other parties that assist us in operating our services and conducting our business, subject to contractual and legal restrictions on their use of that information. We do not sell personal information for monetary consideration. We may also disclose information when reasonably necessary to comply with law, respond to legal process, enforce our agreements or policies, prevent fraud or security incidents, or protect our rights, property or safety or those of others.
Third party links
Occasionally, at our discretion, we may include or offer third party products or services through our software. These third-party links have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked services. Nonetheless, we seek to protect the integrity of our software and welcome any feedback about these services.
California Privacy Rights
If you are a California resident, you may have certain rights regarding your personal information under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”).
Depending on how you interact with Sagacity Golf Technologies, Inc. (“Sagacity,” “we,” “us,” or “our”), we may collect the following categories of personal information: identifiers such as name, email address, mailing address, telephone number, account information and online identifiers; customer records and transaction information; commercial information such as purchases, reservations and participation in promotions; internet or electronic network activity; geolocation information where enabled or provided; and other information you provide when using our websites, applications and services.
We may collect this information directly from you, from golf courses and other businesses that use our services, from our service providers and technology partners, and automatically through your interaction with our websites, applications and software.
We use personal information to provide and operate our products and services; process reservations, transactions and payments; authenticate and maintain accounts; communicate with users; provide customer support; personalize and improve our services; conduct analytics; administer promotions, contests and loyalty programs; prevent fraud and protect the security of our systems; comply with legal obligations; and for other purposes described in this Privacy Policy.
Personal Information We Disclose
We may disclose personal information to service providers, contractors and other parties that assist us in providing our products and services, including providers of hosting, payments, communications, analytics, customer support and other technology services. We may also disclose personal information as necessary to comply with applicable law, protect our rights or the rights of others, or complete a business transaction such as a merger, acquisition or sale of assets.
Where Sagacity processes personal information on behalf of a golf course or other business customer, Sagacity generally acts as a service provider or contractor and processes that information for the purposes specified by that customer and our agreement with them.
Sagacity does not sell personal information for monetary consideration. To the extent that our use of advertising, analytics, cookies or similar technologies constitutes “sharing” of personal information for cross-context behavioral advertising under California law, California residents may have the right to opt out of such sharing.
Your California Privacy Rights
Subject to applicable exceptions and limitations, California residents may have the right to:
- Know and access the categories and specific pieces of personal information we have collected about them, the sources of that information, the purposes for which it is used, and the categories of third parties to whom it has been disclosed.
- Delete personal information we have collected from them.
- Correct inaccurate personal information we maintain about them.
- Opt out of the sale or sharing of personal information where applicable.
- Limit certain uses or disclosures of sensitive personal information where applicable.
- Receive equal service and pricing and not be retaliated against or discriminated against for exercising their privacy rights.
Exercising Your Rights
To submit a request to know, access, delete or correct your personal information, please contact us at:
Email: support@sagacitygolf.com
Online: https://www.sagacitygolf.com/contact-us/
Please describe the nature of your request and provide sufficient information for us to reasonably verify your identity. We may ask for additional information when necessary to verify a request. We will use information provided for verification only for purposes of verifying and responding to the request.
You may also designate an authorized agent to submit a request on your behalf. We may require verification of your identity and confirmation that you authorized the agent to act for you.
If your information was provided to Sagacity by a golf course or other business for which Sagacity acts as a service provider, we may direct your request to that business or assist that business in responding to your request.
Sale, Sharing and Privacy Preference Signals
Sagacity does not sell personal information for monetary consideration.
Where required by California law, we process recognized opt-out preference signals, including Global Privacy Control, as requests to opt out of the sale or sharing of personal information associated with the browser or device from which the signal is sent.
If we engage in activities that constitute the sale or sharing of personal information under the CCPA, we will provide an appropriate method for California residents to exercise their right to opt out.
Sensitive Personal Information
Sagacity may process certain information that could constitute sensitive personal information under California law when necessary to provide our products or services, process transactions, maintain security, or perform other permitted business purposes. We do not use or disclose sensitive personal information for purposes requiring a right to limit unless we provide the applicable notice and method to exercise that right.
Children
We do not knowingly sell or share the personal information of consumers under 16 years of age.
Data Retention
We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, provide our services, comply with contractual and legal obligations, resolve disputes, maintain security and enforce our agreements. Retention periods vary based on the nature of the information and the purposes for which it is processed.
Contact Us
If you have questions regarding this Privacy Policy or Sagacity’s privacy practices, please contact us at:
Sagacity Golf Technologies, Inc.
Email: support@sagacitygolf.com
European Privacy Rights
If you are located in the European Economic Area (“EEA”), the European Union (“EU”), or another jurisdiction where the General Data Protection Regulation (“GDPR”) applies to our processing of your personal data, you may have additional rights regarding your personal data.
Roles and Responsibilities
Depending on how you interact with Sagacity Golf Technologies, Inc. (“Sagacity,” “we,” “us,” or “our”), Sagacity may act as either a controller or a processor of personal data.
When Sagacity collects and uses personal data for its own business purposes, such as administering accounts, operating our websites and applications, communicating with users, improving our services, maintaining security, or complying with legal obligations, Sagacity may act as a controller.
When Sagacity processes personal data on behalf of a golf course, resort, hospitality business, or other customer, Sagacity generally acts as a processor and processes personal data in accordance with that customer’s instructions and our contractual obligations. In those circumstances, the applicable customer is generally the controller of your personal data.
Personal Data We Process
Depending on how you interact with our services, we may process personal data including:
- name, email address, telephone number and mailing address;
- account and login information;
- reservation, tee-time, transaction and purchase information;
- payment-related information;
- participation in promotions, contests, loyalty programs or other activities;
- device, browser, online identifier and network activity information;
- geolocation information where enabled or provided;
- communications with Sagacity or our customers; and
- other information you provide when using our websites, applications, software or services.
Purposes and Legal Bases for Processing
Where the GDPR applies and Sagacity acts as a controller, we process personal data only when we have a lawful basis to do so. Depending on the circumstances, those legal bases may include:
Performance of a Contract. We may process personal data when necessary to provide services you request, administer an account, process a reservation or transaction, or otherwise perform a contract with you.
Legitimate Interests. We may process personal data where necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests. These interests may include operating and improving our products and services, providing customer support, conducting analytics, maintaining security, preventing fraud, and communicating with customers and users.
Consent. We may rely on your consent for certain processing activities where consent is required by applicable law. Where processing is based on consent, you may withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing conducted before withdrawal.
Legal Obligations. We may process personal data when necessary to comply with applicable laws, regulations, court orders or other legal obligations.
Your GDPR Rights
Subject to applicable law, exceptions and limitations, you may have the right to:
- Access personal data we hold about you and obtain information about how it is processed.
- Correct inaccurate or incomplete personal data.
- Delete your personal data in certain circumstances.
- Restrict processing of your personal data in certain circumstances.
- Object to processing based on legitimate interests or for direct marketing purposes.
- Data portability, including receiving certain personal data in a structured, commonly used and machine-readable format and, where technically feasible, transmitting that data to another controller.
- Withdraw consent at any time where our processing is based on your consent.
- Object to certain automated decision-making, including profiling, where applicable.
- Lodge a complaint with the data protection supervisory authority in the country where you live, work, or believe a violation of applicable data protection law has occurred.
Exercising Your Rights
To exercise an applicable privacy right, please contact us at:
Email: support@sagacitygolf.com
Online: https://www.sagacitygolf.com/contact-us/
Please describe your request and provide enough information for us to identify the applicable personal data and reasonably verify your identity.
We may request additional information when necessary to verify your identity and protect personal data from unauthorized access or disclosure.
We will respond to verified requests within the time required by applicable law.
If Sagacity processes your personal data on behalf of a golf course or other business customer and acts as a processor, we may direct your request to that customer or assist the customer in responding to your request.
International Transfers of Personal Data
Sagacity is based in the United States, and personal data may be processed or stored in the United States or other countries where Sagacity, our affiliates, customers, service providers or subprocessors operate.
Where personal data subject to the GDPR is transferred outside the EEA to a country that has not been recognized as providing an adequate level of data protection, we use appropriate safeguards as required by applicable law. These safeguards may include European Commission-approved Standard Contractual Clauses or another legally recognized transfer mechanism.
Where required, additional safeguards may be implemented based on the circumstances of the transfer.
Data Retention
We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including providing our services, satisfy contractual requirements, comply with legal and regulatory obligations, resolve disputes, maintain security and enforce our agreements.
The applicable retention period depends on factors including the nature of the personal data, the purposes for which it is processed, contractual requirements and applicable legal obligations.
Service Providers and Subprocessors
We may engage service providers and subprocessors to assist in providing our products and services, including hosting, payment processing, communications, analytics, customer support and other technology services.
Where Sagacity acts as a processor under the GDPR, we require subprocessors that process personal data on our behalf to be subject to appropriate contractual data protection obligations.
Contact Us
Questions regarding this section or Sagacity’s privacy practices may be directed to:
Sagacity Golf Technologies, Inc.
Email: support@sagacitygolf.com
Children’s Online Privacy Protection Act Compliance
Our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 in a manner inconsistent with applicable law, we will take appropriate steps to delete it.
Your Consent
By using our websites, applications or services, you acknowledge the practices described in this Privacy Policy. Where consent is required by applicable law, we will obtain it separately as required.
Changes to our Privacy Policy
If we decide to change our privacy policy, we will post those changes on this page.
This policy was last modified on October 1, 2026.