Benchmark

See how your course performed

Benchmark2019-11-05T21:00:38+00:00

“How did we do last month?” Answering this question can be a painstaking process. You pull reports and crunch numbers — but this still won’t give you the full picture.

Benchmark (Formerly The ORCA Report) is the only way to know your golf course’s true performance. In one screen, see the numbers that matter most — your rounds, revenue, occupancy and booking mix — and how they stack up to your competition and market.

Benchmark is a quick and easy way to check the health of your business. Easily see if your numbers are up or down, compared to previous months, based on historical data from your course, your competition and the market.

As the only independent benchmarking tool in the industry, Benchmark is helping markets grow nationwide. Golf course owners and managers are discovering the true value of their tee times and maximizing their green fee revenue across the board.

Golf Benchmark
The ORCA Report is now Benchmark

Benchmark is the evolution of the ORCA Report

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We’re better at what we do because of Sagacity Golf Benchmark. We’ve been able to increase our average rate per round by $6. With 2 golf courses doing 35,000 rounds each––that’s a significant amount of revenue.

Brett Armstrong
Head Golf Professional at Half Moon Bay Golf Club

Benchmark Features

NGCOA Partnership

The National Golf Course Owners Association (NGCOA) has partnered with Sagacity Golf to offer special member-only discounts through the Smart Buy purchasing program.

Key Performance Indicators Defined

Occupancy %

Rounds played divided into capacity. A round played is a round “checked-in’ on the tee sheet, whether nine holes, 18-holes, comp, barter, etc. Capacity changes seasonally, starting 25 minutes after sunrise and ending 4.5 hours before sunset, factoring in tee sheet set-up, e.g., rounds per hour.

Average Rate Per Round $

Green fee related revenue divided by rounds played. Green fee related revenue includes green fees, cart fees, prepaid green fees, annual pass, membership, access or loyalty card revenue.

Revenue Per Available Round $

Occupancy Percentage multiplied by Average Rate Per Round. RevPAR is the most important of the four KPI’s because it speaks to how well all sold rounds were monetized. ARPR recognizes just rounds played, whereas, RevPAR takes into account ALL Available slots.

Channel Mix %

Rounds being booked from 3rd-Party sites like GolfNow.com and TeeOff.com are examples of indirect rounds. Rounds booked direct are rounds from the golf course website, the golf course call center, and walk-up. A high Channel Mix percentage indicates the majority of rounds are booked direct.

Related Resources

Ready to unlock new revenue?

Let’s find time to discuss how Sagacity Golf can help.

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