Imagine playing a tournament on a par 72 course in bad weather. You shoot 80. Are you ahead or behind? Eight over par indicates you’re behind, but the leaderboard shows you’re only two shots off the lead. Now think of “par” as your monthly budget. While 80 is a poor result against par, it’s an excellent result against your competition or “competitive set.”
Reports from your software vendor or management company only go so far. As an independent provider, Benchmark allows you to select a competitive set from other ownerships and management companies using different software vendors, offering you the clearest view of market performance.
As a trusted partner, we bring all the data together—mapping rate codes, validating and adjusting revenue for programs like player cards and memberships—to present you with the most accurate and respected report in the golf industry. Benchmark is everything you need to truly understand how your tee sheet performs—delivered monthly, right to your inbox.