We’re better at what we do because of Sagacity Golf Benchmark. We’ve been able to increase our average rate per round by $6. With 2 golf courses doing 35,000 rounds each––that’s a significant amount of revenue.
Head Golf Professional at Half Moon Bay Golf Club
Key Performance Indicators Defined
Rounds played divided into capacity. A round played is a round “checked-in’ on the tee sheet, whether nine holes, 18-holes, comp, barter, etc. Capacity changes seasonally, starting 25 minutes after sunrise and ending 4.5 hours before sunset, factoring in tee sheet set-up, e.g., rounds per hour.
Average Rate Per Round $
Green fee related revenue divided by rounds played. Green fee related revenue includes green fees, cart fees, prepaid green fees, annual pass, membership, access or loyalty card revenue.
Revenue Per Available Round $
Occupancy Percentage multiplied by Average Rate Per Round. RevPAR is the most important of the four KPI’s because it speaks to how well all sold rounds were monetized. ARPR recognizes just rounds played, whereas, RevPAR takes into account ALL Available slots.
Channel Mix %
Rounds being booked from 3rd Party Site like GolfNow.com and TeeOff.com are examples of indirect rounds. Rounds booked direct are rounds from the golf course website, the golf course call center, and walk-up. A high Channel Mix percentage indicates the majority of rounds are booked direct.