Benchmark (Formerly The ORCA Report) has been providing occupancy, revenue, channel mix, and average rate per round information for golf courses since January 2016. Sagacity Golf currently provides reports to more than 800 courses in Arizona, California, Nevada, Illinois, Texas, Hawaii, South Carolina, Florida, and many more. This partnership will provide discounts on Benchmark reporting to NGCOA member courses across the U.S.
For contributing data to Benchmark, current NGCOA members will receive a free monthly rounds and revenue market benchmark report.
NGCOA members can upgrade to a report that includes more details, such as comp set information, barter opportunity cost, rounds and revenue by day, daypart & rate group, at a 30% to 50% reduction off retail rate.
Non NGCOA Members receive a one-year NGCOA membership with any paid Benchmark Report Subscription.