In golf, some are willing to pay more for a specific day and time, while others care more about price and less about time. Offering a selection of prices and times provides the greatest golfer satisfaction.
Yin and Yang is the ancient Chinese philosophy of dualism. If having a price optimization solution at your course is the Yin, then having a dynamic distribution strategy for those optimized times is the Yang.
Golf course service providers often make promises regarding their ability to deliver top-line revenue growth. Make sure you are looking at all of your expenses to evaluate your true performance as you grow your green fee revenue.
Have you noticed a lot of strange-looking black-and-white images popping up in restaurants and shops lately? What you are seeing is called a QR-Code and golf courses can use this technology to promote your marketing efforts and engage with your customers with images or videos.
Now’s the time when many courses decide to switch over their tee sheet and point of sale (POS) systems. While upgrading your systems is usually a smart move, just remember to do it responsibly and preserve your historical booking data.
Golf courses are a small business and should always strive for new customers to experience what each uniquely offers. The question is, what can you be doing differently to get these new patrons? The key is knowing your market and what you can do to make it easier to choose your golf course.
We have previously focused on understanding why Instagram is crucial to every golf course marketing strategy. Instagram is a photo-sharing app that helps picturesque accounts gain recognition. This article breaks down exactly how golf courses are using Instagram.
Hashtags and posting frequency are two easy ways to improve golf social media usage. Hashtags are keyword topics that help social media platforms know what the photo is about and help other users find photos.
When consumers begin to search for a new business to patronize, they learn more about the business before trying it out. New golfers will commonly ask their friends their opinions on a golf course and go to the internet to find out more information.