Articles

Learn more about Golf Revenue Management, Marketing, Social Media and more in these insightful articles

Articles2020-07-09T14:56:50-07:00

Using QR Codes in Golf Course Marketing

Have you noticed a lot of strange-looking black-and-white images popping up in restaurants and shops lately? What you are seeing is called a QR-Code and golf courses can use this technology to promote your marketing efforts and engage with your customers with images or videos.

COVID-19 Tee Time Marketing Plan

Golf Course Operators and Owners are eager to get their golf courses open again. Golfers are itching to get back on the golf course. Given that adequately managed operations can create a great social distancing environment, golf courses should be one of the first businesses allowed to reopen in your area.

Don’t Throw Out the Data with the Tee Sheet

Now’s the time when many courses decide to switch over their tee sheet and point of sale (POS) systems. While upgrading your systems is usually a smart move, just remember to do it responsibly and preserve your historical booking data.

Our Data Problem

According to Jay Karen, CEO of the National Golf Course Owners Association, we have a “data problem” in golf.

5 Golf Marketing Ideas to Drive Revenue

Golf courses are a small business and should always strive for new customers to experience what each uniquely offers. The question is, what can you be doing differently to get these new patrons? The key is knowing your market and what you can do to make it easier to choose your golf course.

Golf Social Media: An Instagram Study

We have previously focused on understanding why Instagram is crucial to every golf course marketing strategy. Instagram is a photo-sharing app that helps picturesque accounts gain recognition. This article breaks down exactly how golf courses are using Instagram.

Golf Social Media: How to Use Hashtags

Hashtags and posting frequency are two easy ways to improve golf social media usage. Hashtags are keyword topics that help social media platforms know what the photo is about and help other users find photos.

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