Learn how to track golf course booking engine conversion rate, measure funnel and checkout abandonment, compare devices and channels, and identify where online bookings are lost.
Learn how zero click marketing is changing how golfers find courses, compare tee times, plan trips, and make booking decisions before they ever visit your website.
Learn how AI improves golf course operations by handling calls, booking tee times, and reducing staff workload.
Explore the adoption and impact of dynamic pricing in golf course management, detailing its benefits for optimizing revenue through real-time pricing adjustments.
Learn how an AI golf assistant helps golf courses capture more bookings, reduce missed calls, and improve the golfer experience with always-on support.
Explore the adoption and impact of dynamic pricing in golf course management, detailing its benefits for optimizing revenue through real-time pricing adjustments.
Learn how Josh McCumber at Hollywood Beach Golf Club adds tens of thousands in new profits every year, using dynamic pricing software connected to his foreUP tee sheet.
Explore the adoption and impact of dynamic pricing in golf course management, detailing its benefits for optimizing revenue through real-time pricing adjustments.
Search engines and AI assistants rely on structured signals to decide which businesses to display. Without those signals, your course is at risk of being outranked by competitors with cleaner data.
Learn to boost your golf course's online visibility with our SEO guide. Discover auditing tips, content optimization, and strategies to improve user experience and local search rankings.
Golf courses lose time and revenue when ex-staff or ex-agencies hold the keys to their digital properties. The fix is straightforward: course-owned accounts, role-based access, documented admins, and a simple checklist.
For golf course operators, the importance of NAP cannot be overstated. Accurate and consistent name, address, and phone information enhances your online visibility and builds trust.
Learn how the Reserve with Google program can change the way golfers book tee times at your course. Find detailed answers to your questions about the integration process and user experience.
Capture the increased demand for golf and don't leave money on the table in 2025. Take the time now to to get your pricing set to capture as much revenue as possible.
Managing your Google My Business page is not just about maintaining an online listing; it's a strategic approach to marketing your golf course.
Learn to boost your golf course's online visibility with our SEO guide. Discover auditing tips, content optimization, and strategies to improve user experience and local search rankings.
When it comes to marketing your golf course, making the right choice between handling it in-house or hiring an agency can be a game-changer.
Manually sending golf course emails can be time-consuming and inefficient. That’s where email marketing automation comes in.
For golf course operators, the importance of NAP cannot be overstated. Accurate and consistent name, address, and phone information enhances your online visibility and builds trust.
Not all golfers are the same, and blanket emails can often miss the mark. This is where email segmentation becomes a game-changer for golf courses.
Answering Your Frequently Asked Questions About Golf Course Email Marketing.
AI and ChatGPT are transforming the golf course marketing game. In this article, we'll explore how these tools are being used to create diverse marketing assets and provide some specific prompts to help you get started.
In the digital age, a golf course's success extends beyond the facility. Learn how multiple links on Instagram and Facebook can amplify your golf course's online presence and attract a broader audience.
Explores three ways that golf courses can link to their tee time booking engines, streamlining tee time reservations and enhancing user experience.
In today's technological age, every golf course should be utilizing the new social media platforms of technology for gaining and nurturing golfers.
In today's competitive golf industry, it is crucial for golf courses to embrace technology that enhances the golfer’s experience. One such technology that has gained widespread adoption is the golf course mobile app.
In golf, some are willing to pay more for a specific day and time, while others care more about price and less about time. Offering a selection of dynamically based prices and times provides the greatest golfer satisfaction.
Changing tee sheet and point-of-sale vendors can be a daunting task. If you are considering making a change, there are several important items to keep in mind.
Yin and Yang is the ancient Chinese philosophy of dualism. If having a price optimization solution at your course is the Yin, then having a dynamic distribution strategy for those optimized times is the Yang.
Golf course service providers often make promises regarding their ability to deliver top-line revenue growth. Make sure you are looking at all of your expenses to evaluate your true performance as you grow your green fee revenue.
If your golf course accepts bookings from 3rd Parties, you should be actively working on turning each and every one of those golfers into 'direct customers' through the use of a bounce-back offer.
Have you noticed a lot of strange-looking black-and-white images popping up in restaurants and shops lately? What you are seeing is called a QR-Code and golf courses can use this technology to promote your marketing efforts and engage with your customers with images or videos.
Now’s the time when many courses decide to switch over their tee sheet and point of sale (POS) systems. While upgrading your systems is usually a smart move, just remember to do it responsibly and preserve your historical booking data.
Imagine being less reliant on 3rd party sites to sell your tee times. Take back control of your tee sheet with these simple direct-to-consumer marketing strategies.
As a golf course operator, you want to focus on raising prices on your busiest hours to have the biggest impact on your bottom line. We call this the 50/20 Rule.
Cardholder programs are a popular way to reward loyal customers, and to bring in extra revenue for your golf course throughout the year.
Empower Yourself and Your Team with the Facts Related to Your Online Booking Channels.
According to Jay Karen, CEO of the National Golf Course Owners Association, we have a “data problem” in golf.
Big data is a perfect fit for golf. In just about every aspect of the golf industry, the collection and analysis of data will help advance the game.
It is time for golf course owners and golf course operators to get serious about comparative analysis.
Do you know why it is important to make sure that everyone who plays a round of golf is booked, checked-in and paid through the tee sheet?
When you contribute rounds and revenue data about your course’s performance to an independent, trusted third-party you are helping make the industry better.
Golf course revenue management, or knowing how to apply revenue management principles to a tee sheet, requires many things.
It’s ironic that in a sport like golf where statistics are so widely used they don’t track their stats when it comes to the business side of golf, especially rounds and revenue.
Golf courses are a small business and should always strive for new customers to experience what each uniquely offers. The question is, what can you be doing differently to get these new patrons? The key is knowing your market and what you can do to make it easier to choose your golf course.
Attracting new customers is an important part when your client base is aging out. Here are some tips to attract young adults to your course.
One of the biggest issues golf courses face is customer service. On average, loyal customers are worth up to 10 times as much as their first purchase.
What can golf operations improve to increase profits from rounds and revenue as well as attract new customers?
Increasing your profits begins with the day-to-day habits of your golf shop employees and filling the needs of customers around you.
Outlining why Instagram works so well for visual businesses and educate general managers or the golf course marketing professional on some best practices for their golf social media.
We have previously focused on understanding why Instagram is crucial to every golf course marketing strategy. Instagram is a photo-sharing app that helps picturesque accounts gain recognition. This article breaks down exactly how golf courses are using Instagram.
Hashtags and posting frequency are two easy ways to improve golf social media usage. Hashtags are keyword topics that help social media platforms know what the photo is about and help other users find photos.
Images included in golf course social media messages increase engagement by 125%. Learn how to create your own.
Understanding how consumers evaluate their options helps each golf course determine the weight of their online presence as most consumers research online.
When consumers begin to search for a new business to patronize, they learn more about the business before trying it out. New golfers will commonly ask their friends their opinions on a golf course and go to the internet to find out more information.
Golf Benchmarking is creating a standard or reference by which others can be measured or judged. Golf Benchmarking can apply to the golf club or focus only on rounds and revenue
The first step after importing the golf data from the tee sheet into Benchmark's secure server is mapping the fee names and distribution channels.
Like most everyone else in the golf industry, we were taken aback to hear of Arnold Palmer's passing on Sunday, September [...]
You’re Not Getting the Whole Story from your Golf Course Marketing Partner.
