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Articles, Tips & Guides

Learn about Golf Revenue Management, Marketing, Social Media and more in these insightful articles

Home » Resources » Articles

Articlessagacitystage_admin2022-05-27T09:00:08-07:00
  • 2023 Tee Time Marketing Plan

    Capture the increased demand for golf and don't leave money on the table in 2023. Take the time now to to get your pricing set to capture as much revenue as possible.

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  • Do Golfers Prefer Dynamic Pricing?

    In golf, some are willing to pay more for a specific day and time, while others care more about price and less about time. Offering a selection of prices and times provides the greatest golfer satisfaction.

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  • Ask the right questions when changing software vendors

    Changing tee sheet and point-of-sale vendors can be a daunting task. If you are considering making a change, there are several important items to keep in mind.

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  • The Yin & Yang of Price Optimization

    Yin and Yang is the ancient Chinese philosophy of dualism. If having a price optimization solution at your course is the Yin, then having a dynamic distribution strategy for those optimized times is the Yang.

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  • From the top to the bottom line: Price Optimization

    Golf course service providers often make promises regarding their ability to deliver top-line revenue growth. Make sure you are looking at all of your expenses to evaluate your true performance as you grow your green fee revenue.

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  • How to Convert Your 3rd Party Bookings to Direct Bookings

    If your golf course accepts bookings from 3rd Parties, you should be actively working on turning each and every one of those golfers into 'direct customers' through the use of a bounce-back offer.

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  • Using QR Codes in Golf Course Marketing

    Have you noticed a lot of strange-looking black-and-white images popping up in restaurants and shops lately? What you are seeing is called a QR-Code and golf courses can use this technology to promote your marketing efforts and engage with your customers with images or videos.

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  • Don’t Throw Out the Data with the Tee Sheet

    Now’s the time when many courses decide to switch over their tee sheet and point of sale (POS) systems. While upgrading your systems is usually a smart move, just remember to do it responsibly and preserve your historical booking data.

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  • 3 Ways to Boost Your Direct-to-Consumer Business

    Imagine being less reliant on 3rd party sites to sell your tee times. Take back control of your tee sheet with these simple direct-to-consumer marketing strategies.

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  • Unlock Revenue with the 50/20 Rule

    As a golf course operator, you want to focus on raising prices on your busiest hours to have the biggest impact on your bottom line. We call this the 50/20 Rule.

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  • The hidden cost of loyalty programs

    Cardholder programs are a popular way to reward loyal customers, and to bring in extra revenue for your golf course throughout the year.

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  • Channel Mix and Barter Opportunity Cost

    Empower Yourself and Your Team with the Facts Related to Your Online Booking Channels.

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  • Our Data Problem

    According to Jay Karen, CEO of the National Golf Course Owners Association, we have a “data problem” in golf.

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  • Big Data is a Perfect Fit for Golf

    Big data is a perfect fit for golf. In just about every aspect of the golf industry, the collection and analysis of data will help advance the game.

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  • Three Reasons to Share Data Before Reviewing Performance

    It is time for golf course owners and golf course operators to get serious about comparative analysis.

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  • Top Reasons to Check-In Your Golfers Through Your Electronic Tee Sheet

    Do you know why it is important to make sure that everyone who plays a round of golf is booked, checked-in and paid through the tee sheet?

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  • Golf Benchmarking: Rounds and Revenue

    When you contribute rounds and revenue data about your course’s performance to an independent, trusted third-party you are helping make the industry better.

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  • 4 Things to Know About Golf Course Revenue Management

    Golf course revenue management, or knowing how to apply revenue management principles to a tee sheet, requires many things.

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  • Golf Marketing-Keeping Score-Tracking Stats

    It’s ironic that in a sport like golf where statistics are so widely used they don’t track their stats when it comes to the business side of golf, especially rounds and revenue.

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  • 5 Golf Marketing Ideas to Drive Revenue

    Golf courses are a small business and should always strive for new customers to experience what each uniquely offers. The question is, what can you be doing differently to get these new patrons? The key is knowing your market and what you can do to make it easier to choose your golf course.

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  • 6 Easy Ways to Attract Millennial Golfers

    Attracting new customers is an important part when your client base is aging out. Here are some tips to attract young adults to your course.

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  • 5 Ways To Improve Customer Service At Your Golf Course

    One of the biggest issues golf courses face is customer service. On average, loyal customers are worth up to 10 times as much as their first purchase.

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  • Optimizing Golf Social Media Marketing

    In today's technological age, every business should be utilizing the new platforms of technology for gaining and nurturing customers.

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  • The Game Plan for Scoring New Golfers

    What can golf operations improve to increase profits from rounds and revenue as well as attract new customers?

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  • The Game Plan for Increasing Profits

    Increasing your profits begins with the day-to-day habits of your golf shop employees and filling the needs of customers around you.

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  • Instagram, Why Golf Course Marketing Professionals Need It.

    Outlining why Instagram works so well for visual businesses and educate general managers or the golf course marketing professional on some best practices for their golf social media.

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  • Golf Social Media: An Instagram Study

    We have previously focused on understanding why Instagram is crucial to every golf course marketing strategy. Instagram is a photo-sharing app that helps picturesque accounts gain recognition. This article breaks down exactly how golf courses are using Instagram.

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  • Golf Social Media: How to Use Hashtags

    Hashtags and posting frequency are two easy ways to improve golf social media usage. Hashtags are keyword topics that help social media platforms know what the photo is about and help other users find photos.

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  • Golf Marketing with Social Media: Creating Promotional Images

    Images included in golf course social media messages increase engagement by 125%. Learn how to create your own.

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  • Golf Marketing: The Importance of the Website

    Understanding how consumers evaluate their options helps each golf course determine the weight of their online presence as most consumers research online.

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  • The Role of the Website in a Golf Course Marketing Strategy

    When consumers begin to search for a new business to patronize, they learn more about the business before trying it out. New golfers will commonly ask their friends their opinions on a golf course and go to the internet to find out more information.

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  • Improving Green Fee Revenue with a Golf Industry Report

    Golf Benchmarking is creating a standard or reference by which others can be measured or judged. Golf Benchmarking can apply to the golf club or focus only on rounds and revenue

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  • Fee Mapping for Golf Benchmarking

    The first step after importing the golf data from the tee sheet into Benchmark's secure server is mapping the fee names and distribution channels.

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  • Arnold Palmer, Authenticity, and Success in Golf Operations

    Like most everyone else in the golf industry, we were taken aback to hear of Arnold Palmer's passing on Sunday, September [...]

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  • Golf Course Revenue Management According to GolfNow.com

    You’re Not Getting the Whole Story from your Golf Course Marketing Partner.

    Read More

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