Articles, Tips & Guides

Co-Founder and Chief Evangelist, Mike Loustalot presents the PGA Operations Benchmark at the 105th PGA of America Annual Meeting.

Yin and Yang is the ancient Chinese philosophy of dualism. If having a price optimization solution at your course is the Yin, then having a dynamic distribution strategy for those optimized times is the Yang.

Golf course service providers often make promises regarding their ability to deliver top-line revenue growth. Make sure you are looking at all of your expenses to evaluate your true performance as you grow your green fee revenue.

Check out our 2021 ForeUP Virtual Summit session on dynamic pricing and how we do it better with TruDemand Technology and demand forecasting.

If your golf course accepts bookings from 3rd Parties, you should be actively working on turning each and every one of those golfers into 'direct customers' through the use of a bounce-back offer.

Have you noticed a lot of strange-looking black-and-white images popping up in restaurants and shops lately? What you are seeing is called a QR-Code and golf courses can use this technology to promote your marketing efforts and engage with your customers with images or videos.

Golf Course Owners and Operators are eager to capture the massive growth in golf in 2021. Golf courses are a great social distancing environment, and courses nationwide are seeing a huge increase in demand for golf.

Now’s the time when many courses decide to switch over their tee sheet and point of sale (POS) systems. While upgrading your systems is usually a smart move, just remember to do it responsibly and preserve your historical booking data.

Imagine being less reliant on 3rd party sites to sell your tee times. Take back control of your tee sheet with these simple direct-to-consumer marketing strategies.

Cardholder programs are a popular way to reward loyal customers, and to bring in extra revenue for your golf course throughout the year.

Cardholder programs are a popular way to reward loyal customers, and to bring in extra revenue for your golf course throughout the year.

Empower Yourself and Your Team with the Facts Related to Your Online Booking Channels.

According to Jay Karen, CEO of the National Golf Course Owners Association, we have a “data problem” in golf.

Big data is a perfect fit for golf. In just about every aspect of the golf industry, the collection and analysis of data will help advance the game.

It is time for golf course owners and golf course operators to get serious about comparative analysis.

Do you know why it is important to make sure that everyone who plays a round of golf is booked, checked-in and paid through the tee sheet?

When you contribute rounds and revenue data about your course’s performance to an independent, trusted third-party you are helping make the industry better.

Golf course revenue management, or knowing how to apply revenue management principles to a tee sheet, requires many things.

It’s ironic that in a sport like golf where statistics are so widely used they don’t track their stats when it comes to the business side of golf, especially rounds and revenue.

Golf courses are a small business and should always strive for new customers to experience what each uniquely offers. The question is, what can you be doing differently to get these new patrons? The key is knowing your market and what you can do to make it easier to choose your golf course.

Attracting new customers is an important part when your client base is aging out. Here are some tips to attract young adults to your course.

One of the biggest issues golf courses face is customer service. On average, loyal customers are worth up to 10 times as much as their first purchase.

In today's technological age, every business should be utilizing the new platforms of technology for gaining and nurturing customers.

What can golf operations improve to increase profits from rounds and revenue as well as attract new customers?

Increasing your profits begins with the day-to-day habits of your golf shop employees and filling the needs of customers around you.

Outlining why Instagram works so well for visual businesses and educate general managers or the golf course marketing professional on some best practices for their golf social media.

We have previously focused on understanding why Instagram is crucial to every golf course marketing strategy. Instagram is a photo-sharing app that helps picturesque accounts gain recognition. This article breaks down exactly how golf courses are using Instagram.

Hashtags and posting frequency are two easy ways to improve golf social media usage. Hashtags are keyword topics that help social media platforms know what the photo is about and help other users find photos.

Images included in golf course social media messages increase engagement by 125%. Learn how to create your own.

Understanding how consumers evaluate their options helps each golf course determine the weight of their online presence as most consumers research online.

When consumers begin to search for a new business to patronize, they learn more about the business before trying it out. New golfers will commonly ask their friends their opinions on a golf course and go to the internet to find out more information.

Golf Benchmarking is creating a standard or reference by which others can be measured or judged. Golf Benchmarking can apply to the golf club or focus only on rounds and revenue

The first step after importing the golf data from the tee sheet into Benchmark's secure server is mapping the fee names and distribution channels.

Like most everyone else in the golf industry, we were taken aback to hear of Arnold Palmer's passing on Sunday, September [...]

You’re Not Getting the Whole Story from your Golf Course Marketing Partner.