Golf business articles and resources

COVID-19 Tee Time Marketing Plan

Golf Course Operators and Owners are eager to get their golf courses open again. Golfers are itching to get back on the golf course. Given that adequately managed operations can create a great social distancing environment, golf courses should be one of the first businesses allowed to reopen in your area.

Don’t Throw Out the Data with the Tee Sheet

Now’s the time when many courses decide to switch over their tee sheet and point of sale (POS) systems. While upgrading your systems is usually a smart move, just remember to do it responsibly and preserve your historical booking data.

3 Ways to Boost Your Direct-to-Consumer Business

Imagine being less reliant on 3rd party sites to sell your tee times. Take back control of your tee sheet with these simple direct-to-consumer marketing strategies.

Unlock Revenue with the 50/20 Rule

Cardholder programs are a popular way to reward loyal customers, and to bring in extra revenue for your golf course throughout the year.

The hidden cost of loyalty programs

Cardholder programs are a popular way to reward loyal customers, and to bring in extra revenue for your golf course throughout the year.

Channel Mix and Barter Opportunity Cost

Empower Yourself and Your Team with the Facts Related to Your Online Booking Channels.

Our Data Problem

According to Jay Karen, CEO of the National Golf Course Owners Association, we have a “data problem” in golf.

Big Data is a Perfect Fit for Golf

Big data is a perfect fit for golf. In just about every aspect of the golf industry, the collection and analysis of data will help advance the game.

Three Reasons to Share Data Before Reviewing Performance

It is time for golf course owners and golf course operators to get serious about comparative analysis.

Top Reasons to Check-In Your Golfers Through Your Electronic Tee Sheet

Do you know why it is important to make sure that everyone who plays a round of golf is booked, checked-in and paid through the tee sheet?

Golf Benchmarking: Rounds and Revenue

When you contribute rounds and revenue data about your course’s performance to an independent, trusted third-party you are helping make the industry better.

4 Things to Know About Golf Course Revenue Management

Golf course revenue management, or knowing how to apply revenue management principles to a tee sheet, requires many things.

Golf Marketing-Keeping Score-Tracking Stats

It’s ironic that in a sport like golf where statistics are so widely used they don’t track their stats when it comes to the business side of golf, especially rounds and revenue.

How to Convert Your 3rd Party Bookings to Direct Bookings

If your golf course accepts bookings from 3rd Parties, you should be actively working on turning each and every one of those golfers into 'direct customers' through the use of a bounce-back offer.

5 Golf Marketing Ideas to Drive Revenue

Golf courses are a small business and should always strive for new customers to experience what each uniquely offers. The question is, what can you be doing differently to get these new patrons? The key is knowing your market and what you can do to make it easier to choose your golf course.

6 Easy Ways to Attract Millennial Golfers

Attracting new customers is an important part when your client base is aging out. Here are some tips to attract young adults to your course.

5 Ways To Improve Customer Service At Your Golf Course

One of the biggest issues golf courses face is customer service. On average, loyal customers are worth up to 10 times as much as their first purchase.

Optimizing Golf Social Media Marketing

In today's technological age, every business should be utilizing the new platforms of technology for gaining and nurturing customers.

The Game Plan for Scoring New Golfers

what can golf operations improve to increase profits from rounds and revenue as well as attract new customers?

The Game Plan for Increasing Profits

Increasing your profits begins with the day-to-day habits of your golf shop employees and filling the needs of customers around you.

Instagram, Why Golf Course Marketing Professionals Need It.

Outlining why Instagram works so well for visual businesses and educate general managers or the golf course marketing professional on some best practices for their golf social media.

Golf Social Media: An Instagram Study

We have previously focused on understanding why Instagram is crucial to every golf course marketing strategy. Instagram is a photo-sharing app that helps picturesque accounts gain recognition. This article breaks down exactly how golf courses are using Instagram.