Cardholder programs are a popular way to reward loyal customers, and to bring in extra revenue for your golf course throughout the year.
It’s ironic that in a sport like golf where statistics are so widely used they don’t track their stats when it comes to the business side of golf, especially rounds and revenue.
If your golf course accepts bookings from 3rd Parties, you should be actively working on turning each and every one of those golfers into 'direct customers' through the use of a bounce-back offer.
Golf courses are a small business and should always strive for new customers to experience what each uniquely offers. The question is, what can you be doing differently to get these new patrons? The key is knowing your market and what you can do to make it easier to choose your golf course.
One of the biggest issues golf courses face is customer service. On average, loyal customers are worth up to 10 times as much as their first purchase.