Golf Course Operators and Owners are eager to get their golf courses open again. Golfers are itching to get back on the golf course. Given that adequately managed operations can create a great social distancing environment, golf courses should be one of the first businesses allowed to reopen in your area.
Now’s the time when many courses decide to switch over their tee sheet and point of sale (POS) systems. While upgrading your systems is usually a smart move, just remember to do it responsibly and preserve your historical booking data.
Imagine being less reliant on 3rd party sites to sell your tee times. Take back control of your tee sheet with these simple direct-to-consumer marketing strategies.
If your golf course accepts bookings from 3rd Parties, you should be actively working on turning each and every one of those golfers into 'direct customers' through the use of a bounce-back offer.
Golf courses are a small business and should always strive for new customers to experience what each uniquely offers. The question is, what can you be doing differently to get these new patrons? The key is knowing your market and what you can do to make it easier to choose your golf course.
One of the biggest issues golf courses face is customer service. On average, loyal customers are worth up to 10 times as much as their first purchase.