The hidden cost of loyalty programs
Cardholder programs are a popular way to reward loyal customers, and to bring in extra revenue for your golf course throughout the year.
4 Things to Know About Golf Course Revenue Management
Golf course revenue management, or knowing how to apply revenue management principles to a tee sheet, requires many things.
How to Convert Your 3rd Party Bookings to Direct Bookings
If your golf course accepts bookings from 3rd Parties, you should be actively working on turning each and every one of those golfers into 'direct customers' through the use of a bounce-back offer.
5 Ways To Improve Customer Service At Your Golf Course
One of the biggest issues golf courses face is customer service. On average, loyal customers are worth up to 10 times as much as their first purchase.
The Game Plan for Scoring New Golfers
what can golf operations improve to increase profits from rounds and revenue as well as attract new customers?
The Game Plan for Increasing Profits
Increasing your profits begins with the day-to-day habits of your golf shop employees and filling the needs of customers around you.
Golf Marketing: The Importance of the Website
Understanding how consumers evaluate their options helps each golf course determine the weight of their online presence as most consumers research online.
The Role of the Website in a Golf Course Marketing Strategy
When consumers begin to search for a new business to patronize, they learn more about the business before trying it out. New golfers will commonly ask their friends their opinions on a golf course and go to the internet to find out more information.
Improving Green Fee Revenue with a Golf Industry Report
Benchmarking is creating a standard or reference by which others can be measured or judged. Benchmarking can apply to the golf club or focus only on rounds and revenue
Arnold Palmer, Authenticity, and Success in Golf Operations
Like most everyone else in the golf industry, we were taken aback to [...]
