Strategy Archives

Golf Course revenue management and marketing strategy are critical to the success of your golf course operation.

The Yin & Yang of Price Optimization

Yin and Yang is the ancient Chinese philosophy of dualism. If having a price optimization solution at your course is the Yin, then having a dynamic distribution strategy for those optimized times is the Yang.

From the top to the bottom line: Price Optimization

Golf course service providers often make promises regarding their ability to deliver top-line revenue growth. Make sure you are looking at all of your expenses to evaluate your true performance as you grow your green fee revenue.

How to Convert Your 3rd Party Bookings to Direct Bookings

If your golf course accepts bookings from 3rd Parties, you should be actively working on turning each and every one of those golfers into 'direct customers' through the use of a bounce-back offer.

The hidden cost of loyalty programs

Cardholder programs are a popular way to reward loyal customers, and to bring in extra revenue for your golf course throughout the year.

4 Things to Know About Golf Course Revenue Management

Golf course revenue management, or knowing how to apply revenue management principles to a tee sheet, requires many things.

5 Ways To Improve Customer Service At Your Golf Course

One of the biggest issues golf courses face is customer service. On average, loyal customers are worth up to 10 times as much as their first purchase.

The Game Plan for Scoring New Golfers

What can golf operations improve to increase profits from rounds and revenue as well as attract new customers?

The Game Plan for Increasing Profits

Increasing your profits begins with the day-to-day habits of your golf shop employees and filling the needs of customers around you.

Golf Marketing: The Importance of the Website

Understanding how consumers evaluate their options helps each golf course determine the weight of their online presence as most consumers research online.

The Role of the Website in a Golf Course Marketing Strategy

When consumers begin to search for a new business to patronize, they learn more about the business before trying it out. New golfers will commonly ask their friends their opinions on a golf course and go to the internet to find out more information.

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