One of the biggest issues golf courses face is customer service. On average, loyal customers are worth up to 10 times as much as their first purchase.
Understanding how consumers evaluate their options helps each golf course determine the weight of their online presence as most consumers research online.
When consumers begin to search for a new business to patronize, they learn more about the business before trying it out. New golfers will commonly ask their friends their opinions on a golf course and go to the internet to find out more information.
Benchmarking is creating a standard or reference by which others can be measured or judged. Benchmarking can apply to the golf club or focus only on rounds and revenue