Distribution Channel Clarity – Benchmark Distribution & Heat Maps
When you have the numbers generated from your actual played rounds, you are an equal at the table when negotiating with your online marketing partners. So often the message from your online partner is to offer more inventory at a ‘better’ rate. Your marketing partner presents you with their data and says, look at how we are growing your online revenue! But at the expense of what? How can you evaluate whether the growth in online bookings from your online marketing partner is helping, or heaven forbid, hurting you? Sagacity Golf enables you to bring your numbers to the meeting.
Observations based on the data above: 3rd Party rounds are 20% and are high vs. the market. 3rd Party Website rounds are booked at the highest average rate per round. The ratio of paid rounds vs. barter rounds is 1:2.5 (for every one barter round, 2.5 paid rounds are booked). Barter Rounds at 7% is high and the Opportunity Cost calculation of $79,923 for the last twelve months is significant. So the question is, Can you spend the $80,000 and do a better job of selling your inventory directly to your consumer?