Customers and prospects have never been more tuned into messaging so its vital that you communicate across all platforms (website, social, email, on location, etc.) right away.
Timing is critical. Message your customers now or golfers will assume you are closed or are open but not taking steps to ensure safety.
Detail the safety precautions being taken to assure social distancing and other safety measures. Confirm if your restaurant is open or closed and if you still have food available. Show how carts are cleaned. Detail your social distancing, payment and playing procedures in place, etc.
Reiterate that golf is one of the safest activities available and is something you can enjoy with family and trusted friends during these difficult times. It provides fun, health, mental wellness and can be done while maintaining social distancing requirements.