We are hearing from many of our course clients that they aren’t sure what to do in these unprecedented times surrounding Coronavirus (COVID-19). We’re all concerned for the safety and well-being for everyone in our communities and trust that the actions you are taking to reduce and slow the spread of the virus will save lives.
We know that for many, a round of golf represents an important activity that for the moment will continue to be enjoyed. If your golf course remains open for play and you are looking for ways to reduce interaction with golfers or ways to communicate to your customers about your Coronavirus plans, we’ve compiled a few resources to help.
Last Updated: 5/11/2020
Should You Operate or Close?
Continuing operations is the most critical decision you will make. If the government requires closure then you should close. If they “Strongly Recommend Closure” then you probably should close and do your part to help your community.
Decide if you will continue with food service and, if so, determine if it should be pick-up or take-out only.
Golfer & Employee Safety
Tips to start outlining your plans that you can start today.
Communication is Key
Customers and prospects have never been more tuned into messaging so its vital that you communicate across all platforms (website, social, email, on location, etc.) right away.
Timing is critical. Message your customers now or golfers will assume you are closed or are open but not taking steps to ensure safety.
Detail the safety precautions being taken to assure social distancing and other safety measures. Confirm if your restaurant is open or closed and if you still have food available. Show how carts are cleaned. Detail your social distancing, payment and playing procedures in place, etc.
Reiterate that golf is one of the safest activities available and is something you can enjoy with family and trusted friends during these difficult times. It provides fun, health, mental wellness and can be done while maintaining social distancing requirements.
Email your entire database to confirm you are Open or Closed. Point out changes you have made to keep everyone safe along with why golf is a great activity.
Add a Pop Up to your web site homepage with the same information in your email.
Post daily on all social media platforms with focus on Facebook, Instagram and Twitter.
If you have the ability, use push notifications on your mobile app and/or text message platform.
Post signage throughout your facility indicating changes and procedures.
Update items regularly as the situation evolves.
Email Communication Examples
Below are a few examples of email communication that you can emulate to communicate COVID-19 to your customers.
Sagacity Golf is here to help you understand and document the impact of Coronavirus (COVID-19) for owners, insurance companies and the government. We can provide you visibility into what is happening in your market and with your competitive courses. Sagacity can also ensure you are be prepared with tools and strategy to drive new revenue as this passes, we are happy to set the foundation up at no cost at this time.
Create a staging area and line up carts based on tee times and put names on golf carts that are prepaid online. Line them up so everyone can see as they approach the pro shop. If golfers show up at the course seeing that people who pay online get a safer experience along with a little bit of VIP treatment to go along it, I think golfers would appreciate it.