Golf Course Revenue Management According to GolfNow.com

You’re Not Getting the Whole Story from your Golf Course Marketing Partner

In 2016, GolfNow posted a graphic illustrating what they called a “strong start” for their golf course partners. You can see the graphic posted here.

They tout an 11% growth in course rounds, an 8% growth in revenue and 17% growth in new golfers for Q1 2016 over the same period in 2015. Of course all of these numbers reflect rounds and revenue that flow through the GolfNow technology platform and, on the surface, seem to paint a bright picture for their golf course partners in the coming year.
However, at The ORCA Report we analyze all the data, not just what is booked through one particular platform. We have recently summarized the Q1 data for the Phoenix market and the data presents different numbers.

With 35 of the 123 EHEs (Eighteen Hole Equivalents) reporting, our findings in Table 2 below show the comparison of ALL rounds and revenue from the first quarter of 2016 compared to the same time period in 2015.

Building a Stronger Golf Market For You

Phoenix was the first GolfNow market in 2002 and was always a harbinger of things to come. Well, the future has arrived. This performance could be coming to your market soon, if not already. Like the real ORCA, the ‘killer whale’, the apex predators who collaborate with one another to survive and thrive, golf course operators should follow suit and remember all of the power lies with them. A little cooperation can go a long way in sustaining a healthier local golf market.

We are working hard to ensure that you get the WHOLE story. If you would like to know more about your course or your market in general, please click the contact button below. We would be pleased to work with you and bring clarity to your relationship between your golf course, marketing partners and your competitors.