When it comes to marketing your golf course, making the right choice between handling it in-house or hiring an agency can be a game-changer. Effective marketing is essential to attract golfers, increase revenue, and establish a strong brand presence.

In this article, we’ll explore the pros and cons of both options to help you make an informed decision tailored to your golf course’s unique needs.

Pros and Cons of In-House Marketing


Pros and Cons of Hiring a Marketing Agency


Factors to Consider in the Decision-Making Process

When making the decision between in-house and agency marketing, consider the following factors:

  • Budget and Resources: Assess your budget and available resources for marketing efforts.
  • Marketing Goals: Define your marketing goals and objectives clearly.
  • Industry Knowledge: Evaluate the need for industry-specific knowledge and expertise.
  • Flexibility and Scalability: Consider how quickly you need to adapt to changing market conditions and whether your team can handle it.
  • Data and Analytics: Determine your capability to collect and analyze marketing data for informed decision-making.

Real-World Examples and Case Studies from Sagacity

To provide a real-world perspective, let’s look at some success stories from our RevGen Marketing Services team:


Increase in website traffic

(First 90 Days)


Increase in Social Reach to 92K users

(First 90 Days)


Increase in Social Reach to 101K users

(First 90 Days)


Improved organic search ranking
to #2 for “golf course wedding”

Combining In-House and Agency Resources

Consider adopting a hybrid approach that combines the strengths of both in-house and agency resources. Collaboration strategies between internal and external teams can lead to optimal results.

Questions to Ask an Agency Before Signing On

When evaluating an external agency for your golf course marketing, be sure to ask the following questions:

Asking these questions will help you gain a comprehensive understanding of the agency’s capabilities, approach, and compatibility with your golf course’s marketing needs.

We’re Here to Help

At Sagacity, we understand the intricacies of marketing in the golf course industry like no other. With a proven track record of success, our dedicated team of experts specializes in tailoring marketing strategies to the unique characteristics of your golf course.

From crafting engaging content that resonates with golfers to harnessing the power of digital marketing channels and analytics, we’ve got you covered.

Our goal is to drive results, ensuring a positive return on your investment, all while keeping you informed throughout the journey. Let us help you elevate your golf course’s marketing game and stand out on the green. Explore our services today and embark on a journey to marketing success that aligns perfectly with your goals.

Get Exclusive Revenue Growth Tips Sent Straight To Your Inbox
  • Actionable insights you can use every day
  • Tips on how you can generate more revenue
  • Resources to grow your direct-to-consumer business
Related Resources

Learn more about golf revenue management, marketing, social media and more in these insightful articles in our resource hub.