Charleston, S.C. (September 11, 2017) – The National Golf Course Owners Association (NGCOA) has partnered with The ORCA Report (ORCA) to offer ORCA golf course and geographic market benchmarking reports to NGCOA members at a discount through our Smart Buy purchasing program.
ORCA has been providing occupancy, revenue, channel mix, and average rate per round information for golf courses since January 2016. ORCA currently provides reports to more than 250 courses in AZ, CA, NV and IL and is rapidly expanding to other markets. This partnership will provide discounts on ORCA reporting to NGCOA member courses across the U.S.
“It’s encouraging that the NGCOA is taking this step forward in the area of rounds and revenue benchmarking,” says Mike Loustalot, Co-Founder and President of ORCA. “The NGCOA recognizes golf has a data problem and based on the feedback we are receiving from our existing subscribers, I know it won’t be long until all markets see the benefit that a confidential, anonymous and validated rounds and revenue report brings.”
“Providing accurate data to golf course owners, and helping them understand how to utilize the data, will help bring clarity to the relationship with their golfers, technology/marketing partners, and competitors to support business decisions that improve their bottom line,” said Jay Karen, NGCOA CEO. “ORCA has created the most sophisticated tools we have seen and we are thrilled to partner with them.”
About the NGCOA
The National Golf Course Owners Association (NGCOA) is the leading authority on the business of golf course ownership and management. The Association represents and promotes the interests of golf courses as the principal businesses and economic assets of the game of golf. The not-for-profit organization is the only trade association dedicated exclusively to golf course owners and operators. Through advocacy, education and information resources, purchasing programs and networking opportunities, the NGCOA helps golf course owners and operators run more successful businesses. For more information, visit www.ngcoa.org or call 1-800-933-4262
The ORCA Report is the golf industry’s only independent, validated, confidential rounds and green fee revenue benchmarking platform. The report helps golf course owners and operators in three ways: explaining performance in the context of competitors, managing 3rd Party barter relationships, and revenue forecasting and pricing.