In today’s technological age, every business should be utilizing the new platforms of technology for gaining and nurturing customers.

Social media is one of the fastest growing platforms of communication. The ease of staying connected and having a quick way to reach out to your customers is what every business owner wants. So why isn’t every business owner taking advantage of social media?

Perhaps some believe that their customer’s demographic does not use this avenue of communication, or maybe the business does not understand how to utilize social media. The good news is social media is a very simple platform to use once you learn what you need to do.

Here are 4 easy tips to optimize your social media:

Much like understanding your KPIs on revenue management, building your social media empire won’t happen over night. Below are four easy-to-fix issues:

  1. Have Multiple Links in your Profile

    Incorporating multiple links into your social media profiles can be a game-changer for your online presence. Whether on platforms like Instagram, X (formerly Twitter), and Facebook, utilizing tools like bio or website sections allows you to share various resources with your audience simultaneously. This means you can promote your tee time booking engine, course app, tee time specials, and upcoming events all from one centralized location. By diversifying the links, you enhance the user experience, cater to different interests, and ultimately boost engagement and bookings.

    The key is to keep your links current, ensuring that they align with your current goals and content strategy. With multiple links, you can offer your followers a comprehensive journey through your online world, making it easier for them to connect, engage, and explore all that you have to offer.

  2. Test Your Social Media Links Your Website

    The most important thing to remember about social media is that it is supposed to be quick and correct the first time. If your homepage has a social media buttons, those links should be correct and take you to your company’s Instagram/X/Facebook page.

    When a customer clicks on a button and it takes them to Instagram and not your profile page, they will most likely not search for your company. If they do, perhaps you have your handle for your company “River Ridge Golf Course” is RRGC12 instead of RiverRidgeGC and they may encounter issues in searching for you.

  3. Be Active

    There is nothing worse than being a social blogger and wanting to communicate with someone who does not want to communicate back. If you have a media page linked to your homepage, you are maintaining that avenue of communication as if it were your same customers walking into your golf shop.

    Simple things like thanking a new follower, reposting a customer’s photo, and posting educational content on your account are some easy ways to stay active. If you aren’t posting regularly and interacting with your followers, you might consider removing your social media links in your website header and putting them in your footer on remove them all together. Consumers now have an expectation that if they reach on social media, they will get a fast response.

  4. Be Where Your Golfers Are

    Not everyone wants to ‘Like’ you on Facebook, but they may follow you on X (formerly Twitter) or Instagram to see when you have specials for the weekend. Think about who you want to come to your business and where they are likely communicating. It’s important to not limit yourself to one avenue of social marketing as you are wanting to increase the visibility of your company regardless of that avenue.

Social media is a tool to help you further along your business by opening up new avenues for potential customers to find you and be interested in what you have to offer. The content on your account should be aligned with your business and personality. Content on social media does not necessarily have to be content your course has created, but content that adds value to your customers. This could be reposting great golf shots or viral videos. Once you understand what works for you, maintaining your accounts will be simple!

Think managing all of your social networks is too much work? Its not as hard as it sounds. Let Sagacity do it for you. We have a team of digital golf marketing experts to help.

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