According to Jay Karen, CEO of the National Golf Course Owners Association, we have a “data problem” in golf. In a recent blog post, he very succinctly summarized the challenge of collecting and evaluating trusted data.
The hotel industry seems to live and die by the exalted STAR Report, which provides a local property with Occupancy, Average Daily Rate (ADR), and Revenue per Available Room (RevPAR) against a comparable set of properties in the market. The golf industry has no equal, and we need one.
Click on this live link to read his valuable perspective on the NCGOA website.
If you want to learn how the ORCA Report is working to solve this data problem, send us an email. We’ll be glad to share our data and vision with you.