Golf Course revenue management and marketing strategy are critical to the success of your golf course operation.
In golf, some are willing to pay more for a specific day and time, while others care more about price and less about time. Offering a selection of prices and times provides the greatest golfer satisfaction.
Changing tee sheet and point-of-sale vendors can be a daunting task. If you are considering making a change, there are several important items to keep in mind.
Yin and Yang is the ancient Chinese philosophy of dualism. If having a price optimization solution at your course is the Yin, then having a dynamic distribution strategy for those optimized times is the Yang.
Golf course service providers often make promises regarding their ability to deliver top-line revenue growth. Make sure you are looking at all of your expenses to evaluate your true performance as you grow your green fee revenue.
If your golf course accepts bookings from 3rd Parties, you should be actively working on turning each and every one of those golfers into 'direct customers' through the use of a bounce-back offer.
Cardholder programs are a popular way to reward loyal customers, and to bring in extra revenue for your golf course throughout the year.
Golf course revenue management, or knowing how to apply revenue management principles to a tee sheet, requires many things.
One of the biggest issues golf courses face is customer service. On average, loyal customers are worth up to 10 times as much as their first purchase.
What can golf operations improve to increase profits from rounds and revenue as well as attract new customers?
Increasing your profits begins with the day-to-day habits of your golf shop employees and filling the needs of customers around you.
