Capture upside hour by hour, using rules you control and data you can trust.

Cruise Control automatically increases prices in any hour where forecasted demand is ahead of your true historical pace. It uses Benchmark-certified data built from 3+ years of your tee time and POS data, cleaned and reconciled to within 3% accuracy.

You set the triggers and the tiered increases, keep full control of base rates and inventory, and can pause or adjust automation at any time. There is no discounting, no overrides, and no daily management required.

Setting Dynamic Pricing Strategies

Raise prices only when demand is truly ahead

  • Increases rates only when forecasted demand exceeds your historical occupancy by hour.

  • Captures upside outside “traditional peak” definitions that miss real-time patterns.

Hour-by-hour pricing that runs 24/7

  • Monitors pace continuously and adjusts automatically based on your rules.

  • Removes manual price checks and subjective decision-making.

Operator control with clear guardrails

  • Set thresholds, tiers, and max increases so pricing stays within your strategy.

  • Maintain control of base rates and inventory, with the ability to pause anytime.

Built on Benchmark-certified data

  • Uses reconciled tee time and POS history to establish true occupancy by hour across the season.

  • Filters noise from weather, outings, and anomalies so triggers are based on cleaner demand signals.

Set your triggers, tiers, and limits

Define when Cruise Control activates and how prices step up as demand moves further ahead of pace. You control the thresholds, the increments, and any caps.

  • Set the rules once. Cruise Control applies them automatically, hour by hour.

See pace vs. history and every automated adjustment

Monitor how each hour is tracking against historical occupancy, when thresholds are met, and what price steps were applied. Easy visibility for operators, GMs, and ownership.

  • Transparent pricing actions you can review and explain in seconds.

Related Resources on Golf Course Revenue Management & Dynamic Pricing

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