Rounds & Rates by Category
Just like the clubs in your golf bag deliver different results on the course, Rate Categories deliver different results for your facility. Group rounds typically deliver the highest yield, followed by Public, and Promo. Cardholder and Member are rounds played by your most “loyal” golfers, and Comp and Barter rounds should be watched closely. By taking all individual Fee Names from your tee sheet and mapping them to common categories, Operations Benchmark offers you the ability to evaluate how you fill your tee sheet compared to the market.
Revenue & Average Price by Category
For most facilities, Green Fees & Cart Fees account for more than 80% of Revenue by Category. Here you compare your main revenue category to the market along with your other major categories like Retail/Merchandise, Food & Beverage, and Driving Range. The percentage of sales for each category is compared to the market along with the average price per item. It’s a clear measure of how each sales category stacks up with your peers.