Data Resource Articles
The revenue growth you want begins with accurate historical transactional data in your tee sheet.
Learn how to track golf course booking engine conversion rate, measure funnel and checkout abandonment, compare devices and channels, and identify where online bookings are lost.
Benchmarking / Data / Marketing / Strategy
In golf, some are willing to pay more for a specific day and time, while others care more about price and less about time. Offering a selection of dynamically based prices and times provides the greatest golfer satisfaction.
Changing tee sheet and point-of-sale vendors can be a daunting task. If you are considering making a change, there are several important items to keep in mind.
Now’s the time when many courses decide to switch over their tee sheet and point of sale (POS) systems. While upgrading your systems is usually a smart move, just remember to do it responsibly and preserve your historical booking data.
According to Jay Karen, CEO of the National Golf Course Owners Association, we have a “data problem” in golf.
Golf Benchmarking is creating a standard or reference by which others can be measured or judged. Golf Benchmarking can apply to the golf club or focus only on rounds and revenue
Benchmarking / Data / Strategy
The first step after importing the golf data from the tee sheet into Benchmark's secure server is mapping the fee names and distribution channels.
You’re Not Getting the Whole Story from your Golf Course Marketing Partner.
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